BA Raju worked with many leading actors including Mahesh Babu, veteran actor Krishna, Nagarjuna, Prabhas and Jr NTR as publicist. Mahesh Babu, in a series of tweets, spoke about his relationship with BA Raju.
He wrote, “Not able to process the sudden demise of BA Raju garu. I’ve known him since my childhood. We travelled together for many years and I worked with him very closely. A thorough professional and a gentleman at heart who was immensely passionate about cinema. Our family meant the world to him. A monumental loss for our family and the media fraternity. May your soul rest in peace! Raju garu, you will be terribly missed. Sending love and strength to his son in these tough times (sic).”